You are entitled to review the Code, access your personal information, or contact the Privacy Officer at any time. We have established procedures to protect personal information, respond to complaints and inquiries, and provide employee training.
Interpretation and Application
- “CU Financial Management,” “CUFM,” “we,” or “us” refers to CU Financial Management and any other entities that may become part of CUFM from time to time;
- “Aviso” refers to Aviso Wealth Inc. and each of their subsidiaries, including Credential Qtrade Securities Inc., Credential Asset Management Inc., Northwest & Ethical Investments L.P., Credential Insurance Services Inc., Credential Financial Strategies Inc. and any other entities that may become part of Aviso from time to time;
- “personal information” includes any factual or subjective information about an identifiable individual; and
- “Referring Organization” means the Credit Union, Caisse Populaire, portfolio manager or other financial organization that you have a relationship with or that referred you to us and that we may work in partnership with to provide products and services.
CU Financial Management Code for the Protection of Personal Information
The following are the ten principles outlined in the Code concerning the collection, use and disclosure of personal information:
The purposes for which personal information is being collected will be identified and explained before or at the time of collection.
We will obtain informed consent prior to collecting, using, and disclosing personal information, except as otherwise permitted or required by law.
Personal information will be collected by fair and lawful means, and we will only collect the information needed for the specific purposes identified to our clients.
Limiting Use, Disclosure and Retention
We will use and disclose personal information only for the purposes we have identified to our clients, except as otherwise permitted or required by law. We retain personal information only for as long as reasonably required to serve those purposes.
We keep personal information as accurate, complete, and up-to-date as possible to properly satisfy the purposes for which it is to be used.
We safeguard personal information with appropriate protective and security measures relative to the sensitivity of the information.
After receiving a request, we will provide easily understandable, specific information on our personal information management policies and procedures within a reasonable time.
Our clients have the right to review the personal information we have about them, except where we are required or permitted by law to deny access. We encourage our clients to verify the accuracy and completeness of the information and inform us of any necessary corrections.
Challenging Our Compliance
If an individual has any concerns about our collection, use or disclosure of their personal information, they may request that our Privacy Officer investigate the matter and respond within a reasonable time.
Collecting Your Personal Information
CU Financial Management is required to obtain certain information about you in the course of providing products and services to you. We will only collect your personal information fairly and lawfully. We receive most of the information directly from you through your interactions with us (whether in writing, verbally, electronically or otherwise). We may also collect information from other sources, including from your Referring Organization, other financial institutions, credit reporting agencies and other third parties, in each case as approved by you or permitted by law.
The decision to provide us with your personal information rests with you. However, we may be limited in our ability to provide certain products and services to you if you decline to provide us with any information essential to do so.
What We Collect and How We Use It
The information we collect will depend on the products and services that you ask us to provide. The types of information that we generally collect and a description of how we use such information are as follows
Name and Contact Information
This information allows us to identify you and send you statements and other important or required notices. It also allows us to communicate with you to obtain instructions and respond to your requests and inquiries.
Date of Birth
This information allows us to fulfill our legal obligation to ascertain your identity and also helps protect against error, identity theft and fraud. We may also use this information to determine your interest in other products and services that we offer.
Social Insurance Number
We obtain your social insurance number (SIN) for tax reporting purposes. We may also use your SIN for credit reporting or monitoring purposes and to distinguish you from other persons or clients.
Employment and Financial Information
We collect this information to better understand your unique financial situation and investment needs and to help us provide appropriate investment advice. We may also use this information to determine your interest in other products and services that we offer.
This information is required for certain types of insurance products.
We may collect other information about you as required in connection with the products and services requested, such as citizenship or residency information, marital status and spousal information, which we use to comply with our legal and regulatory obligations.
We use your personal information to establish and operate your accounts with us, to determine your eligibility for, inform you about and provide you with products and services, and to fully understand and meet your needs. We may also use your personal information as necessary or appropriate for the following purposes
Conducting or responding to audits
In relation to our or your Referring Organization's audit purposes, intended to assist in protecting you from illegal or fraudulent activity.
Investigating issues and settling claims
In connection with the investigation and resolution of issues, including disclosing your information to insurance providers, regulators, law enforcement, lawyers or other third parties involved.
Complying with legal and regulatory obligations
To comply with any applicable laws, including but not limited to the rules of securities regulators, anti-money laundering regulations, tax legislation and trustee requirements, and to cooperate with appropriate authorities.
Understanding client needs and business requirements
To help us better understand client habits and preferences, monitor customer needs and demands, review and improve products and services, and forecast future business requirements.
Withdrawing your consent
Subject to legal, regulatory and contractual requirements, you may contact us at any time to withdraw your consent. We will explain your options and any consequences of withdrawing your consent. If you do not consent to specific uses or sharing of your personal information, we may be unable, or limited in our ability, to provide you with certain products or services.
If you have any questions about your personal information or your dealings with us in this regard, we encourage you to contact us. In most cases, your concern can be resolved by discussing it with your advisor. If they are unable to address your concern to your satisfaction, you may contact our Privacy Officer.
CU Financial Management
ATTN: Privacy Officer
6074 Lady Hammond Road, 4th Floor
Halifax, NS B3K 2R6
Our Privacy Officer will investigate your question or concern and respond within thirty (30) days. If your concern remains unresolved after contacting our Privacy Officer, you may contact the applicable federal or provincial Privacy Commissioner.
Updating This Policy